
Our goals
Tiny steps can lead to big changes, baby. Here’s what we’ll be doing to care for the environment while you’re busy growing up.
By 2024
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We’ll make all Huggies® wipes 100% plastic free
By 2025
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Our packaging will be recyclable in your home recycling bin
By 2030
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We will halve our environmental footprint:
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By reducing our carbon emission and water consumption
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And reducing the amount of fossil-based plastic we use
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Your parents can help by taking three tiny steps
Never flush baby wipes down the toilet
Recycle packaging wherever possible
Follow us on our sustainability journey


Huggies® Natural Biodegradable
Huggies® Natural Biodegradable are plastic free and contain 99% pure water. You can recycle the packaging at plastic bag collection points in larger supermarkets, meaning they are good for the earth and good for you too, baby.